Is
Woolworth's going to become another major drug wholesaler (it could
buy out a small second line wholesaler and become a larger player)
and have its own franchise of Pharmacies following the model currently
seen with Mayne Health and API and their 'sort of franchised' pharmacies.
Is this any better or worse than the model currently in place where
the franchisee has obligations to the franchisor but can still independently
manage his/her business?
How different is this model to the Priceline/New Clicks model already
evolving in Australia-how long do we wait to see the impact on Australian
Pharmacy Practice?
One model
I heard a young feminine leader describe involved Woolworth's
contemplating the inclusion of pharmacies in their service station
outlets.
Woolworth's are currently following the successful operation that
BP uses of establishing a convenience store within a service station
so why not place a pharmacy in their as well.
These satellite service station 'convenience outlets' are quite
popular on the major freeway routes between major towns.
There are
currently pharmacies incorporating medical centres into their
floor space dynamics-will this model be of interest to Woolworth's?
With the major chain retailers like Woolworth's and Coles closing
down or selling out to independent chains in rural and small regional
chains is this threat of pharmacies in Woolworth's only going
to affect the larger metropolitan cities?
How many smaller pharmacies in suburban metropolitan locations
are currently great viable businesses?
How many are just making wages and not much more for the owner?
How many owners in these small retail businesses are hoping for
'divine intervention' to give them an opportunity to sell up and
receive a decent price for their businesses and not just close
and walk away. Woolworth's wanting to buy the approval number
of these suburban businesses and use it to establish a pharmacy
in a shopping centre or a stand alone 'Woolies Fresh' is probably
the answer to their prayers.
Queensland
is one of the few states that allows bonded scholarships-will
we see new graduates being bonded to Woolworth's franchisees with
salary sacrificing portfolios to ensure they become equity partners
once they have completed pre-registration.
I have recently received quite a lot of applications from New
Zealand graduates wishing to undertake their pre-registration
year in Australia.
ALL of these applicants were NOT New Zealanders by birth or citizenship
but Asian students who had attended university in NZ.
These students are looking to Australia to undertake their pre-registration
year as the New Zealand model of pharmacy deteriorates and also
as Australian registration qualifications are well recognized
overseas.
If these students
can find enough places for their pre-registration year than they
would be ideal candidates for a company like Woolworth's to take
on to run their pharmacy departments.
They will be young, keen to work hard and reap the rewards and
inexperienced enough not to look for the problems ahead with this
partnership.
They will not have the bargaining ability or nuance to look for
problems like loss of professional practice standards and the
ability to be your own master.
Woolworth's are a very professional company and I would never
say that they would ask a pharmacist to perform any improper activities.
But, if Woolworth's management says you must meet the target of
300, 000 sales of Sudafed tablets per month as that is their commitment
to the manufacturer for the lower net into store price and advertising
co-op; how will you ethically and professionally as a 'Woollies
pharmacist' handle this directive from above?
Even if Woolworth's is not the wholesaler but the franchisor they
will surely have a say in marketing strategies.
What kind
of operating hours will they expect of their pharmacies?
What percentage sales to wage ratios will they dictate or will
the pharmacist be able to afford to meet the demands of the franchise
agreement?
At PAC I heard
one American pharmacist state that American independent pharmacies
were still doing well even with the large Walgreen's, Pharm-Aid
etc as stiff competition.
Her comments were that Australian pharmacy should not feel so
threatened by the current moves by Woolworth's, but to view this
as another competitor that you must be aware of and be better
than. American independent pharmacy has many competitors including
Internet and mail order and large chain networks.
But in America, the Walgreen's etc tend to set up as stand alone
one stop destination shopping centres. What is a threat in Australia
are companies like Woolworth's, who are in the majority of the
Nation's large shopping centres, establishing pharmacies within
their floor space.
This would be in direct competition to the independent pharmacy
that also rents floor space in that large shopping centre.
As everyone is aware there are rules governing where approval
numbers will be granted under the governance of Australian Community
Pharmacy Authority but what will stop Woolies offering a small
tenant pharmacy a 'better' tenancy deal than offered by the shopping
centre leasing agent.
Will pharmacies
in Woolworth's be able to afford to offer cognitive services like
HMR's for very little return on investment-I think not.
Will they be able to set up without a PBS approval number and
stay viable?
Again I think not but there are pharmacies operating in Australia
today with no PBS approval number and they are still in existence-the
more intrepid pharmacist may see this as a model that he/she can
manipulate to their advantage.
At the end
of the five days that I spent in Sydney and then the subsequent
week in Brisbane I cannot say that I know the answers on how to
deal with the threat from corporations such as Woolworth's.
As has often been said before is this a threat to community pharmacy
or an opportunity to ensure the community has access to pharmacy
services?
I still think it is the former but only time will tell-I just
would like to hear a bit more cohesion on the issue from our major
pharmacy leaders!
Next
article in Woolworths series------>
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