This
is the first edition of Computachem E-Newsletter for 2001.
As promised, the format has changed so that our mailings are less "bulky"
and the various links back to the website make for more comfortable
reading.
Please feel free to comment if you think we can improve further in any
area.
We have decided to recruit some additional columnists for the newsletter,
because I wish for this publication to be a truly representative one.
Although I bear the criticism from any material that does not find favour,
the truth is that I do not always agree with the columnists, nor they
with me.
But somehow we seem to form a happy amalgam.
We have appointed Jon Aldous, a newly graduated pharmacy student from
the University of Queensland, to be columnist for education matters.
He appears in this edition and his first article covers what he has
experienced in the "new course" from an education perspective.
He is charged with researching what the future needs will be for pharmacist
education, pre and post graduation; what new subjects will need to be
learned and what methods of delivery of education will evolve. In particular,
he will closely follow the evolution of practice certificates and their
potential to be a global qualification.
Because he is just beginning his career, he brings a fresh and youthful
perspective to the newsletter.
Rollo Manning is back in good form with some pithy comments on the structure
and direction of official pharmacy in Australia. Always a good read.
I have written two articles for this edition:
one on e-commerce, highlighting some of the potentially negative attitudes
among some pharmacists, and official pharmacy.
However, it is a good news story and we hope that you benefit, and steer
your own course.
The second story relates to the short term future of pharmacy ownership
and location rules, and how corporate pharmacy may emerge from all the
vested interests that are circling in a predatory fashion. This is a
more serious story, because the good times promised by the Pharmacy
Guild, may simply evaporate like a fragile dream, no matter what agreements
have been struck.
Leigh Kibby is back with a management article on the "soft"
skills of management and why they need to be reviewed in your pharmacy
business.
Finally, our guest columnist representing issues in rural and isolated
Australia, points out some of the follies of our decision making bureaucrats,
made from their comfortable Canberra armchairs, and possibly with the
aid of a map not of this millennium (or the last).
Please feel free to write in on any of our discussion topics, and we
promise that your letters will be published, no matter how harsh the
comments. If any of our overseas subscribers need further explanation
of any of the local issues, please contact us, and we will decipher
for you.
Our new free employment listing serice is now available for all subscribers,
and if you wish to list a position wanted or a position vacant, follow
this link.
Neil
Johnston, January 25th 2001
|
FROM
ROLLO MANNING:
TIME
FOR DIRECTION
|
If
the Pharmacy Guild closed tomorrow, would it be missed?
Or would the members of it just set about forming a new organisation(s)
more relevant to today's market place?"
Mischievous?
Pot-stirring?
Ludicrous?
Controversial?
Stupid?
Unreal? …yes maybe all of those things. and none the less worth debating.
It is not know what will arise from such a discussion, except one of
two things are certain: The Pharmacy Guild will be re-elected with a
strong mandate, or Alternative models for "pharmacy organisation" would
emerge which are more relevant to the types of pharmacy practice emerging.
There would be an e-commerce group, a medication review group, a nursing/aged
care home group, a sports medicine group, and so on…you name a few?
The theme used above was said by an American philosopher 50 years ago
in respect of community service clubs.
He said that " If Rotary, Lions and Kiwanis folded tomorrow they would
not be missed, their members would just go out and start another more
relevant."
Since that time there has been a radical change in the market place
for voluntary input to assist others in greater need than ourselves.
Governments have introduced programs to aid the needy where the voluntary
pitched in years ago.
The Guild was formed in 1928, and now 73 years later, it's reason for
being can just as equally be questioned.
This is not to say it IS irrelevant.
This is to reaffirm it's usefulness.
It may lead to the need to redirect or reorganise its activity.
It may force pharmacists to articulate their own needs.
It may create more relevant structures to meet the same ideal for a
variety of pharmacy business profiles - but specialising more to suit
consumers/pharmacists needs..
In no way should it be seen as a destructive force, but a proactive
way of examining future options.
2001 should
be seen as the year of the specialty in pharmacy practice.
The year 2000 saw the emergence of e-commerce through the Internet.
It also saw the growth of innovation through electronic development
with the announcement of the "Better Medication Management" system by
the Federal Department of Health. The time is ripe for the "official"
pharmacy lead organisations, the Pharmacy Guild and the Pharmaceutical
Society, to acknowledge that not all pharmacies can look the same across
the Nation.
There must be specialisation for three main reasons.
The consumers are not the same.
Pharmacists have their own personal needs to fulfill.
Manufacturers will position the market image for their product to meet
their needs.
The Third
Agreement between "community pharmacy" and the Government (2000-2005)
portrays a pharmacy strong in professional health practice.
This is to be commended, but not for all pharmacies in Australia.
There will be those which want to embrace the "new era" with great enthusiasm,
and there will be those which do not want to have any part in the incentive
programs for introducing professional services.
The catch is that ALL pharmacies with an Approval Number are funding
the new initiatives through accepting a reduction in the payment for
each prescription dispensed under PBS rules for the next five years.
This comes about because of the "averaging" method of distributing income
across the sectors of retail pharmacy as determined by prescription
volume. The pharmacy dispensing 500 scripts a day, is paid the same
amount per prescription for the task as is the one around the corner
dispensing 50 scripts a day.
Why is this so?
Because the Pharmacy Guild represents the interests of the majority
of owners, and represents them all on an equal basis.
How long will this last?
No longer than the term of the Third Agreement (prediction).
While this approach is in, all pharmacies will be encouraged to do the
same thing.
But this is not possible for the three reasons given above.
So in this year of the "speciality" make and state your choice of direction,
and consider the options.
A good exercise would be to ask pharmacists to describe the model of
practice they are aspiring to achieve.
What a multitude of responses would be received.
However from this it may be possible to describe the options to allow
new organisations to emerge representing the "type" of pharmacy preferred
by a significant number of pharmacists
. .ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles. The editor would be pleased to
publish any responses.
Back
to Top
E-COMMERCE
|
FROM
NEIL JOHNSTON
READ
AND REJOICE
|
A
recent
posting on the Auspharmlist displayed an article, extracted in total
from Enterprise Newsletter, which covered a very interesting story on
"EPharmacy" and its development.
The caption, inserted by the Auspharmlist contributor said:
"Read it and weep".
Now,
everyone is entitled to an opinion, but my immediate thoughts were,
why weep?
This is a matter for rejoicing!
For those who did not catch the original story, it detailed the processes
by which Brett Clark, the owner of EPharmacy, had evolved himself into
a full blown competitor to Pharmacy Direct.
Starting with his original "bricks and mortar" pharmacy at
Calamvale, in Queensland, he has built a "hard-core" online
pharmacy concentrating on products, price and fulfillment of orders.
He claims his online business is growing at 20% per month and has a
current annualised turnover of $500,000, mainly prescriptions, plus
a range of common OTC items. Privacy items such as virility drugs, condoms
and flavoured gels also feature strongly.
All online products are heavily discounted, and customers are even encouraged
to place orders from novel web kiosks located within the Calamvale pharmacy.
Australia Post is utilised to complete the delivery to the customer,
many of which come from rural/remote areas.
To establish the brand of "EPharmacy" Brett Clark used inexpensive
promotional devices such as fridge magnets and stickers advertising
his web address, and also utilised the ninemsn Good Medicine site. He
also advertises a 1300 local call cost telephone number.
Future promotion includes extension to the shopping portals of "ClickandEasy"
and "CyberRewards".
What is
there to weep about in this good news story?
Brett Clark has successfully built an extension to his "bricks
and mortar" pharmacy, branded it "EPharmacy", and made
it a profitable venture within six months.
The obvious planning has reaped the reward of a 20 percent expansion
in sales per month.
I suspect that there are many pharmacists out there, still dreaming
about an online extension to their own business and waiting for Official
Pharmacy to give some sort of guidance and sanction.
You should not hold your breath, for the organisational resources, particularly
those of the Pharmacy Guild, have been utilised to try and suppress
the pioneer in the mail order/online field, Pharmacy Direct. Instead
of taking the high ground and developing and negotiating guidelines
for pharmacists to operate within, they have been heavy-handed and gone
down the pathway of legal threats.
They have inspired regulatory bodies, such as the Pharmacy Board and
the Therapeutic Goods Administration, to take action against Pharmacy
Direct.
Regulations and official policies to this point, were designed for a
world where online business was never envisioned.
The practice of pharmacy is that of prescriptions, the sale of scheduled
medicines and the value-adding with patient education.
Why is it so difficult to portray these items competitively on a website?
Because the Internet is such a useful tool, and because the federal
government is encouraging all areas of commerce to embrace this phenomenon
of the new economy, all areas of official regulation need updating.
Policies of official pharmacy need adjusting to accommodate an ethical
evolution, thus avoiding the unnecessary conflict that has occurred
(and is still occurring, according the Pharmacy Direct).
In taking this punitive direction, the Pharmacy Guild has painted itself
into a corner.
In opposing the Pharmacy Direct model, it has said to pharmacists that
they should not emulate and compete.
The result has been the successful establishment of Pharmacy Direct
as a brand name, and a reach, such that every pharmacist in Australia
has the equivalent of a competitor, as if located right next door!
It has also meant that the bulk of community pharmacists have become
hesitant and unwilling to embrace e-commerce, because they may incur
the wrath of official pharmacy.
For
this, and only this,you should "read and weep"!
In
our last e-newsletter for 2000 (edition #18) we published a series of
questions put to a senior Guild official.
One of the questions was:
"
When will the Guild enter e-commerce, rather than debate the need for
such a move?"
The answer given was:
" The
Guild is in e-commerce up to our necks. Can't show our hand yet because
as you know 95 percent of e-commerce ventures to date have failed."
[Kos Sclavos]
Our further
comment on this Guild statement is:
If you are up to your neck in e-commerce, why have you not shared this
information with your members?
We go further and ask why have not members been polled and an open debate
established as to what pharmacists would envision and prefer?
A "bottom-up" rather than a "top-down" strategy.
And we point out that not only have the two high profile models of Pharmacy
Direct and EPharmacy been very successful, but there are a number of
other pharmacy models also operating quite successfully, with never
a thought of failure.
The only e-commerce venture ever publicised by the Guild, was the MedWeb
venture.
A recent look at this site showed quite a few changes, notably that
it was now a doctor to consumer site and all traces of pharmacy, including
the information that the Guild was a partner in the site, have now been
removed.
Does this represent part of the "95 percent" of failures stated
in the above Guild comment?
Many manufacturers of pharmaceuticals and medical devices are rapidly
mobilising to deliver their products and services via the Internet.
They have the capacity to bypass pharmacists and doctors, if they do
not have online systems in place to value-add, and also efficiently
complete distribution to patients and customers.
Through
the pages of this newsletter, we have continually encouraged pharmacists
to become active in e-commerce.
Not so much that you will miss out, but more as a tool to increase the
reach of your business, and develop new types of patients and customers.
Done as an extension of your existing pharmacy, you can operate to service
a neighborhood community, a regional community, a national community
and eventually, an international community.
The successful online pharmacy models have been established within the
last two to five years and have evolved into formidable businesses in
their own right.
This means that not only do you have a minimum lead time to establish
your model, of say, two years, but this lead time will extend as new
competitors enter the market to throw down the gauntlet.
The additional "noise" of new entrants will simply make it
harder for you to enter the online market, the longer you leave it.
Don't
take our word for it.
Ernst and Young, the international management consultants, have published
a report for Australian online retailing for the year 2000, which gives
insight into opportunities and challenges for 2001.
They state that the acceptance of online shopping by consumers is growing,
that people are shopping online more frequently and spending more money
across more retail categories. Books, software and music are the high
volume sellers, but items such as clothing are beginning to make an
impact.
Fifty percent of all e-retailers are extensions of their "bricks
and mortar" business, two thirds of all e-retailers have been operating
for less than three years and have reported annual revenues of less
than A$1 million.
The so called "pure-play" e-retailers are in decline and there
has been a resurgence of activity from traditional "bricks and
mortar" retailers, with an aim to increase sales.
Consumers complain that many online businesses are not meeting expectations,
they want a good range of products at competitive prices, they are concerned
about credit card information being stolen, and they don't like freight
charges.
While credit card security is not the primary concern of online shoppers,
it is still the third biggest factor discouraging online buying. Consumers
also worry about privacy.
The most powerful motivation for unplanned online shopping is price.
Online consumers respond to permission based e-mail communications,
but turn off all other blanket e-mail postings.
Ernst and Young conclude that for the future:
"The clicks and bricks that will do the best in this new environment
are those that have a multi-channel strategy that integrates their online
and off-line operations, providing a seamless experience for customers.
Attracting and retaining customers will continue to be critical to the
success of online retailers in the coming years."
This
is totally in line with what we have been reporting in this newsletter
for the past year, and it is in line with previous surveys.
We must also applaud the EPharmacy strategy of utilising web kiosks
within their "bricks and mortar" pharmacy to educate and convert
customers to online retailing. Conversely, online retailing can be utilised
to direct customers back to the physical pharmacy, for those products
and services best retailed in that medium.
While some may argue that it is a senseless strategy to convert customers
already inside your shop to online shopping, possible at a lower retail
price and margin, remember that the online shop is open for business
24 hours per day, seven days a week. Also, online orders can be assembled
in hours outside of busy shop hours.
Online business therefore, may reduce the need to rapidly expand staffing
and other overheads, if it is expanding at a greater rate than the "bricks
and mortar" business.
That is managing overheads and being efficient.
That is being seamless.
..ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles.
Back
to Top
EDUCATION
|
FROM
JON ALDOUS
PHARMACY
EDUCATION....AN EVOLUTION
|
As a
recent graduate from the new four-year Bachelor of Pharmacy program
at the University of Queensland, I have been asked to provide some insight
into the ways in which pharmacy education is evolving, and in particular
the challenges we face as a profession, to stay up to date in our rapidly
changing workplace.
An overview of the new four year degree program at the University of
Queensland (UQ) provides some clue as to modern thinking on education.
The
course structure is described as "integrated".
In this case it isn't just a buzzword being bandied around for promotional
purposes, but the mantra behind the program.
The initial year is mostly concerned with bringing all new students
up to the same level of background scientific knowledge in anatomy,
biochemistry, biology, chemistry and statistics, and giving them a brief
introduction to the background of pharmacy, and an idea of what the
profession involves.
Students in my year were given placements in community pharmacies for
first semester (one afternoon a week for about half of first semester),
and visited one of the major teaching hospitals in Brisbane to see hospital
pharmacy.
Years two, three and four of the degree are divided into 6 streams:
Quality Use of Medication - this is the major stream throughout
the course, and covers therapeutics, the role of pharmacists and evidence
based medicine.
Dosage Form Design - mostly pharmaceutics and microbiology
Social and Professional Aspects - covering ethics, professional
responsibilities, and health policy, and in fourth year - a new addition
- management.
Drug Discovery - the chemistry of drug molecules, assay techniques
and registration processes
Biological Fate of Drugs - pharmacokinetics, pharmacodynamics
and toxicology
Data Analysis - initially statistics, but broadens to cover health
economics and the principles behind evidence based medicine.
In addition the Physiology and Pharmacology departments provide classes
in their area of expertise in second and third year.
Those who went through older degree courses or the apprenticeship system
might be asking where the pharmacognosy classes are!
It is now a very minor part of the course and we no longer need to identify
plants and extract medicinal products from them (an area which has been
missing from the curriculum for some years).
This role seems to have spun off into naturopathy over time, as pharmaceutical
medicines gained in popularity, but with the recent public interest
in natural medicines, perhaps there might be a shift back that way in
ten years time!
Physiology and Pharmacology, Quality Use of Medications and Drug Discovery
are integrated as students learn about the same body systems in all
3 subjects simultaneously. (This makes it a lot easier come study time.)
Recent graduates from old 3-year programs often complained they had
to learn all the pharmacology or all the biochemistry in one semester,
but that has all changed, certainly for the better.
Students are now spending more time in pharmacies in an effort to overcome
complaints in the past that graduates were ill-equipped to actually
start in the workplace and needed too much training.
After the brief introduction in first year to community pharmacy, students
experience a week of rural pharmacy in second year. In third year students
spend half-a-day every week in community pharmacy, increasing to 6-8
hours a week in fourth year. In addition two, four week blocks are set
aside in fourth year for students to complete Quality Use of Medication
projects in an area of interest (community, hospital, industry, government…
the variety was astounding).
The shift has very much been from pharmacy's role as the medication
distributors, and prescribing auditors, into which we were increasingly
pigeonholed until the last ten or so years.
One pharmacist who saw the case studies in my fourth year tutorial book
exclaimed "They're teaching you to diagnose!".
That is not quite the case but we are now increasingly encouraged to
make differential diagnoses and referrals when needed.
This shift to problem based learning ensures we can be ready when pharmacists
gain some form of prescribing rights as is currently being initiated
in the United Kingdom.
With the first graduates from four year programs now filtering into
the workplace, employers should soon start to feedback on whether the
new system is producing quality graduates.
Next time we'll begin to examine the way computers and the Internet
are changing pharmacy education.
..ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles.
Back
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MANAGEMENT
|
FROM
LEIGH KIBBY
SOFT
SKILLS, SOLID PROFIT
|
It doesn't
take an enlightened executive to know that soft skills make money, just
a smart one. Implementing a successful soft skills strategy is not rocket
science, just good common (rare) sense.
In these days of bottom-line focus, even the Chief Executive Officer
has to justify the money he spends.
So, its hard for senior executives to prove the value of cultural reform.
It becomes a soft option but the results of letting its importance fade
can be hard hitting. The fact is, you can't buy loyalty.
Money only gets "so much" commitment and fear about job security soon
wears a thin and loses its impact.
If you rely on money and fear to drive performance, you will soon pay
the high price of staff who are driven by extrinsic rewards.
If they are, business class travel, having the latest PC and biscuits
in the lunchroom become the big issues that generate the most friction
and take up the most "emotional time" (ET).
Organisations with extrinsically driven staff also incur the greatest
real costs in turnover and performance.
The smart money is on the CEO who knows how much the bottom-line improves
with staff who are 5 percent more loyal, 5 percent more committed, 5
percent happier, 5 percent more dedicated, 5 percent less stressed and
5 percent more motivated. The improvement is neither logarithmic nor
geometric but it can certainly go beyond the 5 percent.
The time savings on dealing with problems alone can mean real money
with the extra freedom that can be achieved. This means you can utilise
your resources better, quicker and more profitably. The added benefit
is that your staff become your best salespeople with attitudes, styles
and approaches that can automatically win more business or achieve better
results.
In these days of "word of mouth marketing" the words mouthed by your
staff can be mightier than the mouth of your advertising campaign director.
Changing to an intrinsically driven culture is not an overnight phenomenon.
Senior managers might fear change claiming they already know this "touchy
feelly" stuff. Staff may also fear the change if past experience has
shown that the old hands don't walk the talk.
A clear strategy is needed for implementing change.
It must have a linking philosophy that is easily understood and can
be converted into planning, action and performance appraisal.
It must also be bottom up, top down, lateral and a random spread.
But, most of all, it must have the support of the CEO.
Everyone down will mirror the CEO's actions and expostulations.
The program
IS : TO is one overall program you
can use.
It utilises Alignment Plus (A+) methods for enlisting commitment rather
than demanding support and can be built into the following steps:
· Identifying - the issues and the
situation with qualitative and quantitative methods which also profile
the organisational DNA (culture) and esteem;
· Strategising - which means having
a game plan the follows a theme (e.g. A+);
· Tactics - the when and where of
the real and practical things you will do such as mentoring, consoling,
coaching and training to change the Organisational Kinematics; and
· Outcomes - measuring what has
been achieved to provide clear feedback and recording changes in profitability
and output as well as staff satisfaction and perceptions.
If you
take these steps, ET goes home and people get on with the job feeling
fulfilled and rewarded by a sense of well-being as well as the pay packet.
..ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles, and can be contacted directly
by e-mail at kinematic@bigpond.com.
Alternatively, the editor would be pleased to publish any responses
directed to neilj@computachem.com.au
.
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CORPORATE
PHARMACY
Corporate
Pharmacy is to become a reality in Australia.
At least, this is what is supposed to happen following the CoAG review
of pharmacy.
The model initially proposed was to allow non-pharmacist ownership to
a level of 49 percent of shareholding, but this was revised to pharmacist
ownership only, with a couple of exceptions.
Those exceptions included allowing existing "grandfathered"
corporate pharmacies and Friendly Society pharmacies to remain in non-pharmacist
hands.
All other corporate pharmacies are to be controlled by pharmacists,
but allow a minority shareholding be held by "prescribed relatives".
A statement was also made that minority shareholdings held by non-pharmacists
(not being prescribed relatives), may compromise pharmacist control,
and are not considered to be appropriate ownership structures for a
pharmacy business
A working group of senior officials charged with reviewing and coordinating
the final report on behalf of the states and territories, has admitted
to certain reservations about pharmacist only ownership of pharmacies.
The
original review concluded that 'on-balance' pharmacist ownership of
pharmacies provided a net public benefit to the community through improved
professional conduct of pharmacy practice. The Review suggested that
ongoing ownership privileges were dependent on continued industry participation
in recent self-regulation activity, and the further development and
adherence to professional standards and industry quality assurance benchmarks.
The
working group have commented that the recommended ownership rules impose
restrictions on competition and do not conclusively show that such restrictions
are of net public benefit.
They also noted that the location rules have such a significant effect
on the fabric of pharmacy, that it is difficult to remove ownership
restrictions in isolation.
It was also noted that the CoAG recommendation on location rules was
virtually ignored in the current Guild/Government agreement.
Despite this view, the working group voted to uphold the original recommendations
on ownership, with the suggestion that this aspect be looked at again,
once the remainder of reforms have been implemented.
It is also to be looked at in conjunction with the planned review of
pharmacy location rules and places no obligation on the Australian Capital
Territory and Northern Territory to amend their legislation.
Interestingly,
the working group considered that the introduction of a corporate model
was a positive, but "relatively minor" step towards allowing
more commercially realistic models to emerge. However, it wants CoAG
to review the issue of non-pharmacist shareholdings, once other reforms
are in place, and that this issue also be considered in conjunction
with location rules.
A worrying aspect for pharmacy as a whole is that when ownership provisions
come up for review, Friendly Societies may emerge as a major force.
The working group has found no reasons to hold back expansion of Friendly
Societies, based on their ability to provide a professional and competent
pharmacy service.
This means that unless additional legislation occurs, this group of
pharmacies will emerge without pharmacists being on the board of directors,
or being able to exercise any degree of control.
Further, the tax advantages of Friendly Societies and the large cash
flows derived from other non-pharmacy activities, is such that market
domination may become a real threat.
If, after reaching a dominant market share, a Friendly Society may then
choose to demutualise. Public companies with shares traded on the stock
exchange could then emerge.
Against these resources, existing pharmacists may find it difficult
to compete.
In
the field of medical practice corporations which have already gone down
the road with non-doctor control and publicly floated shares, trouble
is already emerging in paradise.
Some practice companies are pressuring doctors to provide excessive
and unnecessary medical services, which would eventually cause a drain
on Medicare resources.
In NSW, this has prompted legislation to be enacted under the Medical
Practices Act, which will prohibit certain actions by non-doctor executives,
that results in excessive treatment or costs.
Breaches will incur fines for a first offence of up to $44,000 and $88,000
for subsequent offences. Life bans will be imposed on those executives
who re-offend within ten years.
Examples of overservicing and unprofessional conduct uncovered to date
include the monitoring of sales to patients and taking doctors to task
for failure to prescribe injectable medication to a set percentage of
patients; failure to service a given number of patients within a set
timeframe; hard-sell tactics in the area of cosmetic surgery, with bonuses
paid to staff for securing patients.
Considering
the mindset of the people making recommendations to CoAG on the future
directions for pharmacy, plus the behaviour of executives in corporate
medical practices, pharmacists need to plan strategies now, to cope
with what may occur post 2004, when the next review takes place.
There
is little doubt in my mind that the following possibilities will occur:
*
Location rules for pharmacies will disappear, as they are certainly
a restraint on competition and there is little to support a process
that is never in step with market forces. It is also one of the artificial
activities that has contributed to the capital cost of purchasing a
pharmacy.
*
Friendly Society Pharmacies will be allowed unfettered growth, leading
to the establishment of public company pharmacy.
What
can pharmacists do to lobby more acceptable outcomes?
*
Ensure any proposed legislation includes the provision for all corporate
pharmacies to be "exempt" proprietary companies. This means
that public companies, directly or indirectly, cannot have any ownership
or control, even to the extent that a pharmacist director of a public
company cannot retain a directorship in a corporate pharmacy structure.
* Ensure ownership provisions remain under pharmacist control. Although
there is provision for "near-relatives" to own pharmacy shares,
consideration should also be given for permanent non-pharmacy staff
to own shares, as part of their remuneration package. This would represent
incentive for staff to develop long term relationships. The shares would
be sold back to the company on termination of employment.
* Although it is not clear under the CoAG recommendation "that
ownership and control of community pharmacies continues to be confined
to registered pharmacists", does this mean that the board of a
community pharmacy corporate entity must be totally pharmacist, or can
there be some non-pharmacist appointed directors, with pharmacists having
the majority of voting power.
It may be considered advantageous if a non-pharmacist director could
be appointed to a board, by virtue of having skills in the legal, accounting,
investment, managerial, medical or allied health, or any other skill
areas that could benefit the pharmacy company.
Recruitment of such directors would have to be from non-public company
sources, if the company were to be "exempt".
* Ensure that Friendly Society pharmacies are created as wholly owned
subsidiaries of their Societies, and that pharmacist directors be appointed
to the board in a majority. This would overcome some of the problems
that Friendly Societies have perceived, in that membership must vote
all directors to their parent boards.
Wholly owned subsidiaries with all appointed directors would overcome
this issue.
* Ensure that all non-pharmacist directors are bound under the respective
Pharmacy Acts as for medical practice companies i.e. heavy fines and
disbarment for life for any incitement to unprofessional conduct, or
undue pressure placed on executive or practicing pharmacists.
* At all costs, pharmacists must resist any future attempts by CoAG
to bestow ownership or control to any non-pharmacist area not in line
with the above.
There is sentiment within CoAG to allow this to occur.
It is not right and should be fought vigorously.
With
acceptance of the above, it would be possible for a vital private corporate
sector to emerge in pharmacy, which would offer job and investment opportunities
for pharmacists at all levels of their career, being newly registered,
newly retired, or somewhere in between.
It would reduce reliance on capital recruitment from industry areas,
such as wholesalers, and would allow for the rapid and positive amalgamation
of community pharmacy entities into viable and new practice models.
There
is a degree of urgency for the above to occur now.
We have warned of the possibility for major structural changes that
may occur in wholesaling and the fact that Fauldings may be the focus
of a takeover by global pharmacy manufacturer interests. We stress again
that we believe this to be true but we are unable to confirm or validate
any of the details.
We have also heard a rumour that Woolworths has had a look at Sigma.
For a long time, Woolworths has coveted pharmacy ownership and it would
be a logical fit for Woolworths to have a pharmacy division, as do most
of its global competitors, currently looking for entry into the Australian
market.
And the global operators may have found it!
Franklins, Australia's third largest supermarket chain, has decided
to sell out, after sustaining massive losses.
Known buyers lining up include Aldi, Wal-Mart, Bi-Lo, Woolworths, Tesco
and the Dutch group Ahold.
They are all picking up valuable sites, which have been in extremely
short supply, either to introduce their own brand, or to create an alliance
with an Australian entity.
One of the main reasons that global food operators have not penetrated
the Australian market has been the shortage of prime sites...and now
they have them!
We believe some dramatic changes will now roll out into Australian retailing,
and pharmacy will be caught up in the flow. E-Newsletter has been the
only pharmacy news organisation reporting on these events, with all
others seemingly oblivious to what is going on around them.
Eventually, one of the casualties of a pharmacy wholesaler takeover,
could be the privileged method of funding new or expanding pharmacies.
To retain market share, pharmacy wholesalers have continuously funded
community pharmacy via bank guarantees, and new, more aggressive corporate
owners may see this contingent liability on a balance sheet as an unnecessary
charge against their business.
This capital recruitment process is really due for review, because the
virtual flow of unlimited funds, combined with NHS approval number restrictions,
has created an artificially high value to be placed on community pharmacy
practices.
This makes ownership, even for the well-endowed, more difficult to attain.
It also foreshadows that the bubble may burst immediately stress is
placed on pharmacy ownership concurrently with the relaxation of location
rules.
Anybody operating under a Trader's Bill of Sale coupled to a bank guarantee,
may well be advised to have Plan B operational as soon as practicable.
Remember that if ownership provisions are relaxed, Australia could be
flooded with overseas global interests, who would see the combined food
and drug market as a very attractive entry proposition.
Australian politicians have already decided that we live in a global
economy and that we should not prevent global domination of our markets.
Dick Smith, the well known Australian entrepreneur and the lone voice
against this attitude, believes that globalisation is good if it is
a 50 percent proposition i.e. only if Australia can own markets globally
to the same extent that they are owned within our country.
This is the reason for his stand in the food industry, and because he
is virtually alone, he could be wiped out if his global competitors
decided to cut prices below cost, for an indefinite period.
We believe, like Dick Smith, that global domination of Australian markets
is not a good thing for Australians.
The reality is that in a few years the Australian Pharmaceutical Industry
ownership may be represented by a handful of pharmacists owning their
own pharmacies in niche areas.
If you are in doubt, work out what percentage of drug manufacture is
Australian owned, what percentage of drug wholesaling has the potential
to remain in Australian hands, and what percentage of community pharmacy
would remain Australian, if ownership provisions were to be relaxed.
For over 200 years, since the landing of the First Fleet, pharmacy has
been in the hands of its qualified practitioners, and pharmacists can
be justifiably proud of their achievements up to this new millennium.
There is no valid reason not to presume that pharmacy performance over
this period has been nothing but excellent.
Politicians are assisting global enterprises to simply acquire the "farm"
saying that globalisation is a good thing. This is not "evidence-based".
We, along with Dick Smith, disagree, and we promise that we will fight
with whatever weapons we have, to keep Australian pharmacy in the hands
of Australians.
..ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles.
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RURAL
AND REMOTE
|
FROM
A GUEST COLUMNIST
ROUNDUP
|
A
regular column devoted to Rural and Isolated Health Issues Roundup
(N.B.The photograph is taken from the Pinnacles, just outside of
Broken Hill)
Define
"remoteness"?
Have a look at the towns and the category they fall in the new remote
classification for pharmacies.
It is at the following website:
http://www.gisca.adelaide.edu.au/pharm/PhARIA.html
This appears
to have been devised for the new "rural allowances".
It differs a bit from the RRMA used for the Section 100 funding of Pharmaceutical
Benefits Scheme for remote places.
For example, looking through the "A"s, Alice Springs, is a Category
3. Adaminaby is Category 5, way up in the mountains from Cooma and Tumut.
Ali-Curang is Category 6, but is a remote community out of Tennant Creek.
But Tennant Creek is not there.
A bit confusing….sounds okay to begin with, but the other confusions
come when looking at the RRMA and access to free PBS through Section
100.
Alice Springs is after all a town of 30,000 people with five pharmacies
and twice as many General Practitioners.
The Aboriginal health clinics in Alice Springs can get their Pharmaceutical
Benefits Scheme free under Section 100 arrangements.
Will this be reviewed?
Where is the consistency?
Where is Tennant Creek?
Don't expect a quick answer though….still waiting for news on the use
of Third Agreement money for Quality Use of Medicines in remote places!!
..ends
The
comments and views expressed in the above article are those of the author
and no other. The author welcomes any comment and interaction that may
result from this and future articles. The editor would be pleased to
publish any responses.
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NATIONAL RURAL HEALTH ALLIANCE
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