Pharmacy is
about to engage in new systems such as MediConnect at a time when
it has no solution for managing major electronic record collections,
concurrent with government agencies driving the new systems having
similar problems.
The ultimate flow-on effect in pharmacy will initially be labour
intensive and expensive.
The recording of information published on and removed from web
sites, plus e-mail integration, are just two problems generating
headaches in the field of records management.
Record keeping policies are being developed separately by each
of the state governments.
The NSW government is campaigning for all of its online business
to be documented.
In the business
arena, there have already been legal disputes lost because of
poor record keeping, and there is a need for compliance with ISO
standards. The need for solutions in electronic record keeping
is becoming crucial, and the inclusion of e-mail in all corporate
records is starting to loom as a major cultural shift for governments
and their agencies.
Pharmacy will
be caught up intimately with this cultural shift, so those pharmacists
complaining about the problems inherent in QCCP accreditation
look as though they will have one more addition to their list
of manuals and procedures.
John Skyllas, writer for i2P commented in his last article about
QCCP:
"It's
as if the people who have designed the program think that we have
little else to occupy our time. Business plans, Staff appraisals,
Incident reports, Performance benchmarking, Privacy Acts, Occupational
Health and Safety reports, Pharmacy Appearance reports, the list
goes on and on.
If they expect us to write endless reports and document everything
we do, then how much time does this leave us to spend doing the
most important thing in our pharmacies, serving our customers."
And he does
have a point.
However, the
big question arising from the above issues is "Who pays?".
Will you be keeping these records for yourself (for the benefit
of customers/patients), or will they become very elegant recording
systems for the various government agencies?
Are you developing protocols for "the blowing of the nose",
as reported by the British pharmacist turned barrister Grahame
Southall-Edwards (follow this link), which ultimately ends up
being a means of manipulation and control by government and global
interests?
The $7500 paid by government to Australian pharmacists as a once
up payment to assist in QCCP accreditation is a pittance, and
pharmacy negotiators for the next Guild/Government agreement should
be setting the groundwork for government to pay for all these
ongoing and expanding processes.
This burden of cost for record keeping and the raising of "standards"
should not fall solely on pharmacists.
If Australian consumers are demanding higher levels of accreditation
with their health system, then they must be prepared to collectively
pay for it through the taxation system.
Payment needs to be determined in terms of software investment,
supporting hardware, and the physical time for staff to complete
all these records.
External evaluation should not be so much as to how well a pharmacist
is compliant in QCCP procedures, but in what these procedures
have achieved and how have they been applied for the betterment
of patient health.
This is the real test between mindlessness, keeping and maintaining
endless records for no good purpose, and that of good management
with direct patient benefit.
What will be the benchmarks to measure good patient outcomes,
including cost?
IT staff in
many settings, both government and private enterprise are busily
designing databases for document storage and specific applications,
particularly in the area of document retrieval.
The NSW government has endorsed a software product called Recfind
to register and file documents, and they are also experimenting
with software to automatically capture e-mail into record management
systems directly.
The challenge lies in developing databases with custom-built applications,
which are not just cumbersome add-ons to existing systems, but
are designed specifically as a solution for each individual problem.
Before pharmacists
begin to jump in ahead of the problems noted above, they should
seek the advice of a good IT consultant, and have that consultant
specify a system that is simple and effective.
It is better to look at the problem through its individual components
and develop software that is modular, rather than trying to go
for the "big picture" all at once.
It is easier and cheaper to alter or enhance a small module, as
the problem of record management is experienced, and individual
perception is enhanced.
What is really
emerging for pharmacy is the need for an in-house IT consultant
to manage installations and processes to the level of their competence,
and then engage specialist consultants to give direction and skills.
Logically,
following the above reasoning, is that it is cheaper for one pharmacy
in a given catchment to undergo these processes, rather than multiple
pharmacies at a much greater cost.
This argues for mergers and the hastening of corporate structures
to accommodate such processes, an issue that has been raised by
many writers within i2P over the years, and one that was originally
identified over three years ago in the Wilkinson Review.
The recently released document prepared by the National Pharmacy
Workforce Reference Group (NPWRG) hints at the above process under
the heading of Pharmacy Rationalisation, stating:
"that
further amalgamation of community pharmacies, leading to the creation
of larger pharmacies, would provide a better platform for the
delivery of cognitive services, although it was noted that, in
the past, closures meant some pharmacists leaving the profession
altogether. Members of the NPWRG have noted that some operators
make a commercial decision to open for long trading hours for
competitive reasons, not always in response to consumer demand."
It
does not seem to have struck the consciousness of the members
of the NPWRG that a different culture is inherent in the concept
of a corporate pharmacy structure.
An
old style amalgamation:
* Involves forming a partnership, which is an inefficient business
structure for most participants.
* Creates legal responsibilities, particularly for silent and
dormant partners.
* Is an unattractive proposition resulting in the possible early
retirement of pharmacists.
* Generally involves a third party (wholesaler) to underwrite
the transaction.
A new style merger:
*
Involves forming a company, which is a more efficient business
structure.
* Concentrates legal responsibilities within the directors and
managers of the company.
* Allows shareholders to avoid the legal responsibilities of a
partner.
* Allows trading or exchanges of shares which virtually eliminates
third party (wholesaler) involvement to underwrite the process.
* Creates new management and professional opportunities, because
of the increased scale of the enterprise.
* Encourages pharmacists (old and new) to embrace the new opportunities,
which results in the retention of pharmacists, thus reducing the
current rate of pharmacist demand.
Pharmacy
leaders should be out there now promoting a philosophy built around
a new style corporate merger which actively encourages pharmacist
retention, career diversification, all staff involvement (including
support staff), and all built on a platform of a new beginning
and an increase in opportunity.
With
corporatisation there would be an initial loss in the total number
of pharmacies.
Provided there were no restrictions on the number or location
of pharmacies that could be owned within that corporate structure,
there would be a progressive (but small) eventual increase, matching
consumer demand.
The big plus is that the new corporate structures would satisfy
pharmacist ambitions, particularly in the ability to pay for cognitive
services, and an improved lifestyle would emerge
With
regard to the comment by the NPWRG relating to extended hours
openings being for competitive reasons rather than for consumer
demand, it should be noted that all major retailers have opted
for extended hours as a weapon to gain market share, generally
at the expense of small business, which is unable to sustain the
human and financial cost.
In my mind, a pharmacy that could match the trading hours of a
major supermarket would be matching consumer demand, because consumers
are already supporting the concept.
We
are certainly living in challenging times and we have no choice
but to adapt.
The threat of terrorism on the news each day and the problems
inherent in trying to be successful in your chosen profession,
are compounding to create stress levels possibly not encountered
by pharmacists of previous generations. By concentrating the various
problems and sharing them around, may just give you that extra
"space" to claim back your family, and your weekend,
once more.
|