I recently had the opportunity to review the statistics relating to the i2P E-Magazine in terms of how many "hits" were made on the site, and what countries they came from.
Our December edition is always a large edition, meant to tide readers over into January, when we close for a well deserved rest.
I was pleasantly surprised to find that i2P for the December edition sustained 21,170 hits.
I was even more surprised to find that in January we received a further 37,707 hits.
As there was no publication in January, this meant that we sustained 58,877 hits in total for the December edition, which for us, is an exceptional result.
Somewhat surprising, considering that our subscription list is 98 percent Australian, only 63 percent of hits were recorded from Australia. The US accounted for 21 percent of hits, broken into the segments of commercial/ military/ educational and government, which is interesting given the fact that only a handful of subscriptions are accounted for by American addresses.
The remaining 16 percent of hits came from a range of countries which included:

United Kingdom, New Zealand, Canada, South Africa, Bulgaria, Hong Kong, Brunei, Austria, Belgium, Italy, Switzerland, Netherlands, France, Japan, Sweden, Germany, Spain, Portugal, Thailand, Brazil, Israel, Mexico, Malaysia, Poland, Singapore, Finland, Indonesia, Slovenia and Taiwan.

It appears that we have a wide readership through many countries.

In our current edition we are looking at government IT initiatives and their potential to go wrong, various discussions on the recent Workforce Study released by the Pharmacy Guild of Australia and a continuity of the debate on Quality Care Accreditation by Tim Logan, representing the Pharmacy Guild, and John Skyllas, who initiated the debate.
Another writer, James Ellerson, highlights new problems in recording e-documents and the potential for a flow on eventually to Quality Care Accreditation.
I do not think personally that the issue on Quality Care is that it should not exist, but to what depth each segment goes to. Also, how many segments will be included in total, the high cost of implementation, and the fact that pharmacists should not have to pay for the implementation, if the community, represented by government, is insisting on higher and higher standards.
In other words, will Quality Care be a mechanism for manipulating pharmacists, particularly those in smaller practices, out of existence?
We also introduce our new student writer, Lachlan Rose, who follows on from Andrew Snow, Simon Rudderham and Jon Aldous, who are all successfully engaging their careers, and continue to write for i2P portraying their vision for future pharmacy.

Neil Johnston
March, 2003

...Back to Front Page