Hello
fellow pharmacist.
I look forward to writing some articles for the E-Magazine over
the next year.
So,
you may be wondering what this young "know it all" has
to say about pharmacy?
Well, I will admit straight away, I lack experience in the pharmacy
world, but this does not stop me from observing and trying to
figure out what this profession is all about.
Many things interest me but some things surprise me. In this article,
I would like to share an experience that shocked me as a pharmacist
(and yes I would like your input to this).
It
involves competition between community pharmacies.
This does have great benefit because it makes pharmacists strive
to provide the best service, for a reasonable price - which is
great for the patient.
But,
I have already witnessed in my short career, pharmacies actually
try to shoot down, and destroy their supposed "colleagues".
It appears to me, that some pharmacists are losing sight of the
big picture, that the main aim is to be looking after patients
to their best ability.
It appears, that some pharmacists are simply more interested in
themselves.
Near
to my home, a new pharmacy opened that caused great controversy.
Their prices were cheap, and local pharmacies were afraid of losing
business.
Instead of accepting that a new pharmacy would be opening, several
pharmacies began writing petitions, and gathering together in
meetings to try think of ways to remove this pharmacy.
This does not at all seem fair from my point of view, and the
situation got worse.
One
of the local existing pharmacies, didn't agree on trying to destroy
this new pharmacy, but instead tried to compete by lowering prices,
and increasing advertising.
Because they didn't conform to the cult against the new pharmacy,
they were too ridiculed and complaints were also made about them,
concerning their actual legal advertising techniques.
Observing
this in my local area was extremely disappointing, because there
was little energy used in patient concern, but instead on how
the pharmacist down the road might do better than another.
Possibly I am missing the reason or necessity of these actions?
I
must admit, that mostly the bad cases become public icons.
I am sure that there are also many great relationships between
different pharmacies, where they try to help each other out.
Still,
this didn't set a great example for me, as a young keen pharmacist
in how to succeed in the pharmacy world.
Let me know what you think of this behaviour, and how you would
react if you were put in this situation (or maybe you have experienced
this in your career).
I
hope my article doesn't sound like a big complaint about pharmacists
- because it is definitely not.
I just thought it would be a good topic for discussion, and may
help pharmacists think before some irrational actions.
Thanks
for reading my article,
Andrew Snow
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