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               There 
                is an answer - but I needed to undergo the following transition 
                period before it finally evolved. 
              Once 
                again I have to refer back to the pharmacists's disease, the "four 
                wall syndrome".  
                I was lucky to re-enter pharmacy as a sole rural hospital pharmacist. 
                 
                I escaped the inherited "four wall syndrome" of hospital 
                pharmacy.  
                The managers of the hospitals in which I was involved became very 
                supportive of the pharmacy department. I was encouraged to present 
                papers at conferences eg the first National Rural Health Conference 
                in Toowoomba about 10 years ago. 
              It 
                was quite a shock to realise that there were only three pharmacists 
                in attendance.  
                Most participants fitted into one of four groups - rural nurses, 
                rural GPs, university staff eg from the Monash Uni Centre for 
                Rural Health, or government representatives.  
                This reinforced my perception that pharmacy was indeed at the 
                crossroads, and measures were needed to ensure that it was included 
                in planning future health services in rural areas.  
                Once again, as at Directors of Hospital Pharmacy conferences I 
                was aware that decisions were being made in the capital cities 
                where the bulk of the population was, but these decisions were 
                not always relevant for rural practice ie practice in the bulk 
                of the geographical area of Victoria.  
              It 
                was about this time that a few like-minded pharmacists in NSW 
                under the dynamic leadership of Patrick Mahoney began RIPAA - 
                the Remote and Isolated Pharmacists' Association of Australia. 
                 
                This has ensured that rural pharmacists do have a voice in national 
                health strategies.  
                It largely contributed to the benefits for rural pharmacists of 
                the Rural Pharmacy Maintenance Allowance, Emergency Locum Service 
                and Undergraduate Scholarships.  
              It 
                seemed appropriate for me to blaze a trail at the grass roots 
                level - to all those small hospitals and communities without the 
                services of a clinical pharmacist, whose only contact with a pharmacist 
                was just the supply of medications. A drop and run service.  
              So, 
                my Medication Management Service began.  
                A rural consulting service.  
                In hospitals unable to attract locum pharmacists I provided locum/consultancy 
                support - a review based on actual experience working in the hospital 
                as a locum.  
                The advice was practical, and most importantly for me, was sought 
                after. 
              In 
                the even smaller hospitals I undertook medication reviews as an 
                accredited reviewer, provided assistance for hospital accreditation, 
                and provided mini-lectures to nursing staff about medication problems 
                they had encountered. This service was welcomed by the Directors 
                of Nursing to the extent that they put the pressure on management 
                for some regular pharmacy service to be put in place. 
                We 
                have to remember that we have specific talents and training to 
                provide support for other health professionals - but we also have 
                to remember to promote ourselves.  
              I 
                believe it is easier to do this in the country than it would be 
                in the larger regional towns and cities. 
                In teaching hospitals there are resident doctors, clinical nurses, 
                specialists etc all wanting to be involved in case management. 
                 
                The pharmacist is often seen just as the supplier of the medication. 
                 
                In the country however, the pharmacist is welcomed for their support 
                as part of the health care team. 
              Did 
                I hear someone say, "That's all very well for an aged pharmacist 
                who doesn't have to make pots of money, or raise a family, or 
                have job security." 
              The 
                answer: You create your own security.  
                The sole GPs and the nurses in the small towns welcome any support 
                a pharmacist can provide. 
                But there is a difference. 
                Country folk aren't fools, and nurses have been looking after 
                all medication problems for ever.  
                While it is easy to justify pharmacist involvement - the monetary 
                value of that involvement will reflect the value of the service 
                you provide! 
              I 
                could make pots more money in quite a few different locations 
                with a mix of locum services, consultancy and medication reviews. 
                Very rewarding practice to prevent the onset of the "four 
                wall syndrome" (Phone me on 03 5474 2415 for details if you 
                are interested ) 
              Another 
                way to prevent the onset of the "four wall syndrome" 
                is to obtain government grants.  
                Each year small amounts of funding are available for medication 
                awareness programmes eg "Be Wise with Medicines". 
                The funding is set at about $500 per activity.  
              "Peanuts", 
                you say, "It costs more than that to prepare the talk and 
                to employ a locum" 
              But, 
                $5000 for a series of 10 venues makes it a profitable way to see 
                the country, meet the people (rather than just see the sights), 
                promote pharmacy and be sure of invitations to return.  
                I am absolutely sure that a similar plan would work in the city. 
                 
              I 
                believe that we won't always be able to rely on customers bringing 
                us prescriptions to make up, and I also believe that counselling 
                after dispensing the script is perhaps just a sweetener. We need 
                to get out into the community, to promote ourselves, to provide 
                primary health-care, to make customers want to come to the pharmacy. 
                Pharmacy 
                is not well represented in planning health services.  
                We need to become indispensible at the grass roots level providing 
                support to other health professionals, and also providing strong 
                feedback to our pharmacy organisations and local, state and national 
                health planning bodies.  
              Your 
                initial comment, "That's all very well for hospital or consultant 
                pharmacists" is pertinent.  
                BUT, it is your customers that they are dealing with.  
                We could find the sale of medicines being undertaken in supermarkets 
                and all the interesting clinical bits taken over by the hospital 
                pharmacists, consultants or medication reviewers.  
                The past closures of pharmacies in rural towns provides an environment 
                where this can easily happen. 
              Financial 
                constraints may also have an effect - a huge outlay to purchase 
                a pharmacy compared to no outlay and regular income as a consultant. 
                Perhaps 
                there is a place for closure of rural pharmacies - and/or amalgamation 
                with super pharmacies in the larger regional towns. This is reality 
                - but again, I believe a stop-gap solution unless the super-pharmacies 
                are prepared to invest in consultant pharmacists to provide clinical 
                services in the denuded small towns. 
              I 
                am sure that my city counterparts have similar opportunities in 
                residential care facilities, community health centres, and with 
                other health service providers.We 
                have the opportunity to really expand and develop the profession 
                of pharmacy - but sadly, this is not really appreciated by those 
                suffering from the "four wall syndrome". 
                I'll 
                be a tad more optimistic next issue! 
                 
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