The following is a summary of the proposed business
plan, which is only prepared after a detailed survey of all business systems,
management procedures and marketing strategies. All management and staff
are interviewed and consulted along the entire process, and a concensus
is formed prior to considered recommendations being delivered.
At all times assistance is available for staff training or the utilisation
of Computachem staff to relieve any strains that may evolve during implementation.
The following is our standard format:
1.
The Mission Statement
A brief statement about who you are and what you will do. It will state
overviews and goals relating to marketing, service and employees.
2. The Executive Summary
A brief description of the entire business plan (written after the plan
is completed) and includes;
a. a general description of the plan,
b. a description of the organization,
c. a brief overview of the marketing program,
d. business goals, financial goals and requirements.
3. The Organization Analysis
This area covers a SWOT analysis (strengths, weaknesses, opportunities
and threats). It will describe your organizational history; your product,
program and service offerings; prospective target markets and customers;
technology and resources; major competitors and competitive position,
the factors required for success and cost comparisons. It will define
the unique positioning your organization holds, the image the organization
possesses, who are the customers and where they are located, what are
the customer/client primary needs and desired benefits.
4. Industry Analysis
An "in depth" view of the pharmaceutical industry to include pharmacies
and marketing groups, manufacturers, wholesalers, movements and trends
of any activity (medium or long term) which may create a future compliance
or opportunity.
5. Market Analysis
Prepared in as much depth as possible to give the how and where you offer
your goods and services. Market segmentation and markets to target will
be identified in terms of attractiveness and affordability. Market research
will be an ongoing feature and will underpin all promotional plans. To
communicate the range of promotions and services all written materials
will be considered such as newsletters, handbills, catalogues, newspaper
articles and supplements. To summarize, we will be looking at:
Market scope, market barriers, market demand, market shares, sales volumes,
sales approaches, incentive structures and policies, advertising, public
relations and promotional plans.
6. Strategic Analysis
A strategic analysis will be defined to cover organizational goals, conceptual
plans for performance, a description of tactics needed to succeed, a time
schedule for that success plus a list of operating assumptions.
7. Management Analysis
The management analysis identifies current and future key personnel. An
organization chart will be illustrated along with management and customer
service philosophies. Staff incentives and rewards will also be covered
in this analysis. In summary, ComputaChem Services
will conduct the assignment so as to:
* increase sales and market share, increase productivity, improve image,
develop new markets, recommend appropriate and complementary investments.
For further information contact neilj@computachem.com.au
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