Loyalty
clubs are becoming big business.
The concept was given a nudge a few years ago, when Woolworths and Coles
introduced an incentive points system built around store purchases, and
giving rewards, such as free airline flights, once a certain volume of
points had been accumulated.
Loyalty clubs have been credited as being the major force in encouraging
consumers to shop at a single retail outlet exclusively. It has proved
highly successful, and is winning increased market shares for major retailers.
Many
loyalty clubs are managed externally, including pharmacy loyalty clubs.
Computachem Services is able to provide this service to both "bricks
and mortar" sites and online sites. More importantly, we are able
to do both simultaneously, and manage up to 20 different clubs at one
time.
We are also able to provide the management tools to a client so that loyalty clubs can be managed in house.
If you are committed to another brand of loyalty club, we can provide enhancements and promotional activity, plus the online extension, without disturbance to your current loyalty club management.
We also specialise in developing beneficial partnerships with targeted groups of consumers. While these are still essentially "loyalty clubs", they tend to involve smaller, but specialised groups of consumers, who will bind themselves to you on the basis of service, rather than price. Price is still important for these consumers, and has to be competitive, but it takes second consideration to service.
For all the above reasons, we prefer the marketing name of "Friendship Exchange" instead of "loyalty club" as it better typifies our approach to this most important marketing activity.
Further information regarding costs and specific activities, will only be given on a personal "in confidence" basis.
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