..Information to Pharmacists
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    Your Monthly E-Magazine
    July, 2002

    Published by Computachem Services

    P.O Box 297.
    Alstonville. 2477
    NSW Australia

    Phone:
    61 2 66285138

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    TERRY IRVINE

    From a Community Pharmacist Perspective

    Postcards from the Coalface

    Editor's Note: Terry has been busy working in a large community pharmacy in the south-west of New South Wales.
    We asked if he could give us a snapshot of some of the everyday problems he faced in a rural environment, or had observed during his recent travels.
    He obliged with the items that follow, which may have a familiar ring to them.


    Availability of information on patients' medication.

    One of our patients travelled to Sydney yesterday, had a motor vehicle accident and is in Liverpool Hospital ("All Saints" must have been full).
    Her daughter contacted us soon after opening and asked us to transmit her medication schedule by fax to the hospital.
    Because we were busy, this took a while to print the list, and then because the hospital had not turned their fax on, it took more time to transmit.
    If all medication were recorded on computers accessible by health professionals anywhere, they could have had the information much sooner, or if she had carried a "smart card" with the details, that could have been available also.

    Editor: Some of these issues will certainly be addressed by the Better Medication Management System. You would have to wonder whether it will be any more effective once established, as it will be an "opt-in" system for doctors and pharmacists.
    This means that there will be a lot of gaps in patient histories.
    The fact that the Health Insurance Commission will position itself along the workflow between doctor and pharmacist also may act as an initial deterrent.
    Will the benefit outweigh the huge establishment costs of such a system?
    The debate on these issues has only just begun, and there is still a lengthy lead time before a workable model is agreed upon by all stakeholders.


    Availability of information for patients.

    A lady came to the pharmacy with some vague information on an insulin recall that had been transmitted to her from North Queensland, where she had collected some insulin about two weeks ago.
    She wanted to know if we knew whether it was the insulin she had in her possession.
    We could not locate any information in our paper records of product recalls.
    It would have been nice to have an Internet site immediately available to us, or even to her as, say a registered user of insulin.
    Subsequent searching since I have come home has been less than satisfactory.

    Editor: Sounds like an opening for some entrepreneurial Internet publisher.
    One of the dificulties in locating this type of information is that it is spread over multiple websites, with no one central location.
    The Internet is great for accessing information, only when you know where to go, given the pressure on time in a busy pharmacy environment.

    Television Detailing.

    A customer called in and asked for a product that had been advertised on TV recently, no name or much else was known.
    Because we do not have access to all the advertising schedules we were not able to help.
    Internet site/s that provide such information would make everybody better informed.

    Editor: Comments same as the previous item. TV advertising will increase for medication items, and if you read Heather Pym's current article on her recent trip to America, she notes that this form of advertising creates significant pressure on prescribers.

    Placebo

    On a lighter note, a couple brought in what they thought to be tablet for identification, it had Trebor on one side (Robert backwards!), and 24-7 on the other.
    I suspected a mint, and referral to Woolworths confirmed my theory.
    Perhaps MIMS should add these to their identification information, to placate worried parents!

    Editor: Where does it all stop.
    Another free service from pharmacy!

    Small Pharmacies.

    Melbourne has at least two in Collins Street, at the Paris end I believe it is called.
    It would be nice for some mechanism to exist that would allow them to merge, give more service, and look more like serious opposition to Woolworths and Coles.
    While I did not have the time or the motivation I am confident the Coles Express that is not too far away from these pharmacies has a much larger area devoted to products that could have been stocked in the pharmacies, and that was only the OTC stuff they are allowed to carry.

    Editor: Well i2P has often written about this same problem, pointing out that if pharmacies were able to adopt company structures, then creative mergers could occur, using exchanges of different classes of shares.
    Problem is, although the Wilkinson Report recommended such a mechanism, the various State Governments have yet to get their act together to enable appropriate legislation.
    The longer governments delay, the more acute this problem will become.
    One could be forgiven for thinking that government seems only intent on giving the "big end of town" the maximum advantage over small to medium enterprises.
    Company structure provides a basis for newly graduated pharmacists to buy into a pharmacy on a progressive basis, for staff to take an interest in the business that secures their employment, and allows for simple merger options for retiring pharmacists (and their pharmacy), to occur without loss of real value.

    So why the delay?

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