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                Availability of information on patients' medication.  
              One 
                of our patients travelled to Sydney yesterday, had a motor vehicle 
                accident and is in Liverpool Hospital ("All Saints" 
                must have been full).  
                Her daughter contacted us soon after opening and asked us to transmit 
                her medication schedule by fax to the hospital.  
                Because we were busy, this took a while to print the list, and 
                then because the hospital had not turned their fax on, it took 
                more time to transmit.  
                If all medication were recorded on computers accessible by health 
                professionals anywhere, they could have had the information much 
                sooner, or if she had carried a "smart card" with the 
                details, that could have been available also.  
              Editor: 
                Some of these issues will certainly be addressed by the Better 
                Medication Management System. You would have to wonder whether 
                it will be any more effective once established, as it will be 
                an "opt-in" system for doctors and pharmacists.  
                This means that there will be a lot of gaps in patient histories. 
                The fact that the Health Insurance Commission will position itself 
                along the workflow between doctor and pharmacist also may act 
                as an initial deterrent. 
                Will the benefit outweigh the huge establishment costs of such 
                a system? 
                The debate on these issues has only just begun, and there is still 
                a lengthy lead time before a workable model is agreed upon by 
                all stakeholders. 
                  
               
                Availability of information for patients.  
              A 
                lady came to the pharmacy with some vague information on an insulin 
                recall that had been transmitted to her from North Queensland, 
                where she had collected some insulin about two weeks ago.  
                She wanted to know if we knew whether it was the insulin she had 
                in her possession.  
                We could not locate any information in our paper records of product 
                recalls.  
                It would have been nice to have an Internet site immediately available 
                to us, or even to her as, say a registered user of insulin.  
                Subsequent searching since I have come home has been less than 
                satisfactory. 
                 
                Editor: Sounds like an opening for 
                some entrepreneurial Internet publisher.  
                One of the dificulties in locating this type of information is 
                that it is spread over multiple websites, with no one central 
                location.  
                The Internet is great for accessing information, only when you 
                know where to go, given the pressure on time in a busy pharmacy 
                environment. 
              Television 
                Detailing. 
               
                A customer called in and asked for a product that had been advertised 
                on TV recently, no name or much else was known.  
                Because we do not have access to all the advertising schedules 
                we were not able to help.  
                Internet site/s that provide such information would make everybody 
                better informed. 
              Editor: 
                Comments same as the previous item. TV advertising will increase 
                for medication items, and if you read Heather Pym's current article 
                on her recent trip to America, she notes that this form of advertising 
                creates significant pressure on prescribers. 
              Placebo 
              On 
                a lighter note, a couple brought in what they thought to be tablet 
                for identification, it had Trebor on one side (Robert backwards!), 
                and 24-7 on the other. 
                I suspected a mint, and referral to Woolworths confirmed my theory. 
                 
                Perhaps MIMS should add these to their identification information, 
                to placate worried parents! 
              Editor: 
                Where does it all stop. 
                Another free service from pharmacy! 
              Small 
                Pharmacies. 
               
                Melbourne has at least two in Collins Street, at the Paris end 
                I believe it is called.  
                It would be nice for some mechanism to exist that would allow 
                them to merge, give more service, and look more like serious opposition 
                to Woolworths and Coles. 
                While I did not have the time or the motivation I am confident 
                the Coles Express that is not too far away from these pharmacies 
                has a much larger area devoted to products that could have been 
                stocked in the pharmacies, and that was only the OTC stuff they 
                are allowed to carry. 
              Editor: 
                Well i2P has often written about this same problem, pointing out 
                that if pharmacies were able to adopt company structures, then 
                creative mergers could occur, using exchanges of different classes 
                of shares. 
                Problem is, although the Wilkinson Report recommended such a mechanism, 
                the various State Governments have yet to get their act together 
                to enable appropriate legislation. 
                The longer governments delay, the more acute this problem will 
                become. 
                One could be forgiven for thinking that government seems only 
                intent on giving the "big end of town" the maximum advantage 
                over small to medium enterprises. 
                Company structure provides a basis for newly graduated pharmacists 
                to buy into a pharmacy on a progressive basis, for staff to take 
                an interest in the business that secures their employment, and 
                allows for simple merger options for retiring pharmacists (and 
                their pharmacy), to occur without loss of real value. 
                So 
                why the delay? 
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