..Information to Pharmacists
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    Your Monthly E-Magazine
    APRIL, 2003

    Published by Computachem Services

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    i2P E-Magazine is presented in an E-Book format for ease of storage on your desktop, and for transmitting to colleagues as an e-mail attachment.
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    EDITORIAL

    Corporatisation- The Winds of Change?
    NEIL JOHNSTON
    Management Consultant Perspective

    In the March edition of the Australian Journal of Pharmacy, under the title of "Why we oppose corporatisation", appears an article written by John Bronger, the federal president of the Pharmacy Guild of Australia (PGA).
    Had it been written in 1950, the sentiments expressed would have been understandable.
    But this is the year 2003, in a timeframe when pharmacists feel a little vulnerable and in need of guidance for the trials to come.
    Pharmacists are obviously not going to get appropriate guidance, as PGA thinking remains rooted in the 1950's and appears determined not to get ahead of the action.
    Pharmacists collectively have again been "shot in the foot".

    Change Will Happen -
    It's the Speed That it Happens That May Count
    ROLLO MANNING
    An Indigenous/Rural/Isolated/Remote Perspective

    The time it takes for the face of pharmacy to change will be critical to its relevance in this millennium.
    Consumer behavior has changed and the retail industry must adapt to that change.
    The fact that pharmacy has structurally stayed the same over the past 75 years has created a "comfort zone" for the profession.
    It must now decide whether it needs to break out and let go of the shackles of the past.
    Ever wondered why some things in life always stay the same?

    The Population Approach to Pharmacy Research 1975-2003 : The Inaugural Eric Kirk Award Oration
    CON BERBATIS
    A Researcher Perspective

    EDITOR'S NOTE: The article which was to appear in this edition (Pharmacy Worldwide-Public Media Reports Part 2) has been deferred to the May edition of i2P because it was thought more important to publish this Kirk Award Oration, which is a reflection of the exciting times in hospitals during the 1970s followed by the equally exciting period of 1993-2003 in community pharmacy research and evaluation.
    More importantly, it is a snapshot of the life and times of Con Berbatis, one of Australia's more successful academics, who has not forgotten his "roots" in community pharmacy and hospital pharmacy.
    Con's disciplined attention to detail, and his ability to create projects that will stand Pharmacy in good stead well into the future, have attracted recognition that is well deserved.
    Our congratulations are offered to Con Berbatis on this occasion, and I am sure that readers will follow all of his material published in i2P, for to not do so would be to throw away the myriad of opportunities that he is currently pioneering on behalf of Australian pharmacists.

    The following oration was delivered on 12 March 2003 by Con Berbatis, Lecturer in Curtin University's School of Pharmacy after receiving the Pharmaceutical Council of Western Australia's inaugural Eric Kirk award for outstanding services to pharmacy by a Western Australian .
    The award was presented by Western Australia's Minister for Health Mr Robert Cucera in the annual registration, awards and prizes ceremony in the presence of 450 people.

    Buckets of Money!
    KEN STAFFORD
    Consultant Pharmacist Perspective

    The March 2003 edition of the "Australian Pharmacist" contains an editorial by Jay Hooper, National President of PSA, entitled "A fragmented health system".
    In this, he writes about how the separation of different areas of health care raises a barrier to optimal health outcomes.
    Although the subject of this editorial has nothing whatsoever to do with the topic, as I read on my mind did one of those odd wanders into abstract concepts.
    This one returned me to an argument I've explored in conversations about pharmacy, the PBS and health costs.

    Direct to Consumer Advertising
    KARALYN HUXHAGEN
    A PSA Councilor Perspective

    Direct to consumer (DTC) advertising comes in many subtle forms as well as the blatant reports on the current affairs programs.
    Like many Pharmacists, I become enraged when I am the last person to know that Tagamet is used for warts and that Yasmin is the new wonder drug for weight loss!!
    Just look at the increase in diuretic sales after the Shane Warne affair media reports.
    The recent calls by Pharmacists on Auspharmlist to have DTC more tightly controlled in Australia led me to ponder all of the subtle ways that we encounter DTC in the practice of Pharmacy.

    eTG Complete
    ENID MELDRUM
    Software Developer Perspective

    eTG Complete, all ten Therapeutic Guidelines titles integrated in a single electronic file, was first launched just over a year ago, and was reviewed in i2P #2, 2002.
    It is sold on an annual subscription basis with quarterly updates throughout the subscription period, and has proven to be extremely popular with health professionals.
    It far exceeded the sales target for its first year within six months.
    One in every four orders for Therapeutic Guidelines is now for eTG complete.

    The Quality Care Pharmacy Program Debate

    Two pharmacists, John Skyllas, a practising community pharmacist who has recently completed QCPP accreditation, and Tim Logan, representing QCPP on behalf of the Pharmacy Guild of Australia, have debated the shortcomings/benefits of the program.
    Both have agreed to disagree.
    The trilogy of articles noted below represent the final arguments of the debate, and the editor has weighed in with a summation.
    It has been a "no holds barred" process.
    What do you think?
    Links to the initial articles can be found here:

    John Skyllas article 1 (Issue 12)

    Tim Logan article 1 (Issue 13)

    John Skyllas article 2 (Issue13)

    Quality Care Kickbacks...Kick Right Back!
    TIM LOGAN
    A Pharmacy Guild Perspective

    I would like to beg the indulgence of the readership of this e-magazine: it is rare that tit-for-tat duels between contributors can remain interesting for long. I would much rather be involved in more productive epistles, but the misinformation generated by John Skyllas in the last publication cannot be allowed to stand uncorrected.

    Don't Knock the Establishment
    JOHN SKYLLAS
    Community Pharmacist Perspective

    Eighteen months ago I decided to start taking a stand.
    Like most of you, I had previously been apathetic. I would see things that were not right, but I would always look for an excuse not to do anything about it.
    After all, I had a busy pharmacy to run and I had two young daughters that would occupy the rest of my time.
    Eighteen months ago however, I decided that it was time to speak out.
    If I thought something was wrong about our profession or I did not agree with what our leaders were doing, I decided that I would let them know how I felt.
    I started writing letters to CEO's. I joined the Auspharm List and started placing posts.
    I would ring people and express my opinions.

    Winding up the Debate
    NEIL JOHNSTON
    Response (by Tim Logan) and Editor Comment to the Debate

    The debate that has ignited from comments in an article by John Skyllas on Quality Care Pharmacy Program (QCPP), and the Pharmacy Guild of Australia's stewardship of this process, has been passionately opposed by Tim Logan, on behalf of the Pharmacy Guild of Australia.
    Not that John Skyllas has not been equally passionate in his presentation.
    We allowed John Skyllas to view the first Guild response before publishing, and to be fair, we allowed Tim Logan to view John's article before going to print in this edition.
    Both parties have definitely agreed to disagree!
    The guidelines that i2P gives to all writers for this publication are that editing will be limited to eliminating components that may attract a libel suit, plus modifications to spelling and grammar, if applicable.
    We also ask our writers to develop their articles towards potential solutions.
    While opinions on both sides have been strong, it has not ventured into the realms of libel.
    However, both sides have been short on developing solutions
    .

    Looking at Roles or Looking for a Role?
    HEATHER PYM
    Division of General Practice Perspective

    The Division Six Month report was tabled this week and as I read it I was struck by the activities highlighted as areas of ongoing concern with appropriate programs dedicated to furthering better health outcomes in the community.
    What really is interesting reading are the health programs with strong support both in funding and human resource dedicated to immunisation, diabetes, asthma, and smoking cessation. There are others also that address gambling and other addictions. And then there are the QUM programs of medication review and evidence based drug information.

    The Wage Debate Surfaces Again!
    SIMON RUDDERHAM
    Recently Registered Pharmacist Perspective

    It is always good to catch up with University friends every now and again. Since registering, the majority of conversations after a long time of little contact seems to be predominantly "so who are you working for and what sort of workload are you doing?" It seems to be a good way of gauging where a person sits in the pharmacy game, and thoughts and tips are often exchanged on how to further oneself and the best way to get the employer to say "yes" to a wage increase.

    The Push to go Bush
    LACHLAN ROSE
    A Student Perspective

    2003 has seen the commencement of a Bachelor of Pharmacy (Rural) degree at the Orange campus of the University of Sydney.
    Is this the ray of hope that rural pharmacy has been waiting for?
    As part of a membership campaign for the pharmacy student society, the Sydney University Pharmacy Association (SUPA), I visited the Orange campus in March. I was suitably impressed.

    So, What Does DHEA Stand For?
    ANDREW SNOW
    Compounding Pharmacist Perspective

    DHEA is an abbreviation of dehydroepiandrosterone. It is an extremely important hormone within the body, which leads to the production of many major other hormones. Most hormones are derived from cholesterol. Cholesterol experiences many reactions, and is finally converted to pregnenolone. Pregnenolone is then converted to DHEA, which can then produce a range of hormones including testosterone and oestrogens.

    The Impact of Big Pharma Advertising
    Under the Microscope
    JON ALDOUS
    Hospital Pharmacist Perspective

    Pharmacists across Australia yet again roll their eyes as a thinly veiled advertisement for a "new" medication is featured on news or current affairs programs.
    If it's not a new contraceptive pill, it's an advertisement for another prescription only medication.
    Strangely many of these "new" products are years old and merely have new indications or presentations.
    Australia currently does not allow advertising of prescription only medications, but has relaxed the restrictions on pharmacist-only medications in recent years.
    Is this the next step to brace us for the full introduction of Direct-to-Consumer (DTC) advertising of all pharmaceuticals?

    ADVANCE NOTIFICATION - CALL FOR ABSTRACTS

    Quality Use of Medicines:
    Challenges for GP, Hospital and Community
    27 June, 2003
    Stamford Plaza Hotel, Adelaide SA


    ARCHI invites participation in our next Toolkit Seminar, Quality Use of Medicines: Challenges for GP, Hospital and Community by submitting an abstract to present at the seminar.
    Editor's Note:

    ARCHI is a Commonwealth funded clearing house for innovations in
    clinical management. They provide free access to library resources on
    innovations in clinical management, free participation in discussion
    forums and a free enquiry service. They also run about 12 ARCHI Toolkit
    Seminars each year - further information can be downloaded from
    www.archi.net.au

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